The Power of Perspectives

The Canadian Bar Association

Sandra Bekhor

Small & solo

Make it rain on LinkedIn

By Sandra Bekhor November 30, 2018 30 November 2018

Make it rain on LinkedIn

 

A few short years ago, LinkedIn was a single bullet in a law firm marketing plan, if that. Now, lawyers are asking themselves whether they might need a complete marketing plan dedicated to LinkedIn.

Some do. Some don’t. It depends on your audience. 

While LinkedIn isn’t necessarily the best fit for a personal injury lawyer targeting the general public, it might be just the ticket for a commercial litigator targeting large businesses or a criminal lawyer targeting referrals from complimentary professionals.

It comes down to this: If your audience is there, it stands to reason that opportunity is there too. It may take a bit of creativity to maneuver it. But that’s what any successful marketing campaign would take, online or off. 

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The practice

The art of being strategic about marketing

By Sandra Bekhor October 12, 2018 12 October 2018

The art of being strategic about marketing

 

Websites, Google ads, SEO, swag, media, seminars, newsletters, LinkedIn, Facebook, video…

That’s all well and good as a list of relevant areas to do marketing for your firm. But how do you make them, collectively, help you take your practice where you want to go?

At the end of the day, marketing should be about more than just bringing in a few inquiries, which wouldn’t be a sustainable, or even satisfactory, return on your investment. It should be about pursuing what you really want. The right clients. The right files.

To really deliver impact, instead of an assembly line of disjointed efforts, you need an overarching strategy that ties all your activities together, a strategy driven by your firm’s identity and its goals.

Think about it. What do you (and your partners) really want for your firm? Be as specific as you can. Financially, strategically and personally.

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